Our Founder, Tiffany Krumins


Tiffany Krumins was awarded $50,000 on the inaugural episode of Shark Tank, which aired on ABC in 2009. Tiffany's brainchild was inspired by a sweet-natured boy with Down syndrome who struggled to take medication. As his nanny, Tiffany tried her best to sooth his anxiety. With lightning creativity, she cobbled together fabric, sponges, and a plastic medicine dropper, and breathed life into her creation by imbedding a recordable sound chip from a greeting card. Ava the Elephant was born and is now one of Shark Tank's most well-known and beloved successes. 

Tiffany's infectious spirit has attracted the attention of media heavy hitters, such as Dr. Oz, Fox Business, Entrepreneur, Forbes, and most recently the Today Show. She was even touted in The Huffington Post as a modern day Mary Poppins. Tiffany cruised from nanny to inventor to entrepreneur on a wave of uncanny creativity, cunning business strategies, and substantive causes that tugged at her giving heart. 

A respected inventor, iHeartRadio host, motivational speaker, successful entrepreneur, and mother of three, Tiffany now leads the Mom Genius team of passionate entrepreneurs by her daily intention that business success and personal fulfillment are not mutually exclusive.



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